A good way to tell if a practice is marketing its best services comes by looking at the responses to questions such as: Is the business growing? Is the client base increasing? If either question brings up a negative response, then chances are good that the business needs to investigate the way they are getting their information out to the public. 

Using Modern Technology

Since everyone walking around today has media at their fingertips, it is wise to investigate how these devices capture the attention of clients searching for information and services. While there are many tools that a practice can use to bring their services to the attention of the public, the chances are good that the practice will benefit from merging the tried-and-true with newer forms of technology, such as:

• Internet
• Create a website that promotes a clear picture of the practice, include such things as:
• Facility address and phone number
• Emergency services contact information
• Listing of services and products carried
• Information about staff
• Client testimonials
• Establish a Facebook account and regularly add information about the services and how clients benefit from the practice.
• Create a Twitter account to communicate information about the practice.
• Set up a LinkedIn account to be used as a professional listing and communicating tool.
• Television
• Advertise the practice on local channels.
• Radio
• Purchase a radio spot to talk about the practice, its staff and the services it provides.

Reaching the Non-Connected Client

For those clients that are challenged by modern media, there are other ways to help keep them connected to a practice and the services it offers.

• Printed materials that focus on introducing and explaining services:
• Left in the waiting room, at the front desk and in examination rooms, this material can provide easy access to information.
• Printing pictures of the staff and facility will make clients more comfortable when considering investing in additional services.
• Types of inner office media that promote services include:
• Rack cards that contain key business information.
• Business cards for all office personnel.
• Wall boards with pictures of all of the staff members to put clients at ease when dealing with staff.
• Wall posters with services listed and explained.
• Digital office billboards for clients to read while waiting for an appointment.
• Flyers that can be dropped at local businesses.
• Newspaper advertisements.

Established Methods

A practice should also consider using some of the simpler forms of marketing, such as cold calls and bulk mailing of business information. These forms of contact can help to maintain clients and reach potential clients when used to:

• Check on how clients are doing following an appointment or procedure.
• Remind clients of future appointments.
• Update on the status of an order.
• Inform that new products have arrived or of new services being offered.
• Cold call potential clients to inform of services offered by the practice.
• Mail out appointment reminders.
• Mail catalogs telling of products being carried by the practice.
• Mail thank you cards to show appreciation to clients for their patronage.
• Send condolence cards to clients who have suffered a loss.

Services require more than an eye-catching logo to attract the attention of new customers. Bringing your business to new clients takes a creative marketing plan that focuses on advertising, selling your services and increasing your customer base.  Need help marketing your best services? Contact your Covetrus representative today at 855.724.3461.