Did you know that stress shifts your beef cattle's metabolism into survival mode? Stress may lead to decreasing weight gain and feed conversion and worsening health outcomes. Stress is a major obstacle keeping the beef industry from becoming a more profitable endeavor. You can overcome stress with FerAppease^®. The active ingredient of FerAppease is a synthetic analogue of the maternal bovine appeasing substance (MBAS). MBAS is a naturally occurring substance that is secreted by the skin of the mammary gland of lactating animals, eliminating stress in all beef cattle treated. FerAppease can and should be used every time animals are exposed to management and physiological stressors, where suppression of threat perception is desirable (i.e. castration, dehorning, weaning, vaccination, parturition, breeding, etc.).