How to Make Your Practice Technology-Driven
In today’s business world, performance focuses on technology and its ability to improve the overall usefulness of products, systems and services. When looking at your practice, can you tell if you are benefiting from the advancements that technology can provide?
Reduced Cost of Operations
Does your practice use technology to lower its cost of operations?
Software
- Not all software is created equal, so homework must be done to search out the right type that will best suit your business. The proper software:
- Helps you run your business more efficiently.
- Provides additional technical support.
- Grows with your business.
- Has a developing database of information.
- Works with main software that will help with inventory control, payroll, record keeping and record storage.
- Provides portals where both staff and clients can interact for information concerning the business or the client.
Hardware
- Hardware provides the means to deliver services and can cover many tools that provide a huge benefit to an office and its clients. For example:
- Scan guns allow staff to record products that are purchased, which will also assist in inventory control and ordering.
- Copy and print devices to print out client records, receipts, labels and product information.
- Fax machines for clients or businesses that may not be up-to-date with email and internet services.
- Computer systems to handle the needs of the business.
- Monitors to visually promote products sold that client can view while waiting for an appointment to start.
New Products and Improved Customer Service
Does your practice use technology to gain information about new products to improve customer service? Is technology used to create an avenue for clients to learn about the products that your practice carries?
- Educate clients on the purpose of having technology in the practice.
- For clients challenged by modern technology, keep explanations or visual information simple and to the point, and only visit areas that are beneficial to the client and their needs.
- Show clients how the technology will assist their needs, for example:
- Easy retrieval of client records
- Quick electronic transfer and storage of client records
- Record of products purchased
- Tracking capability for clients and insurance claims
- Online portals for clients to contact your business to ask questions and seek information. These same portals allow clients to see a detailed list of the services performed during their appointment.
Reorganized Administrative Operations
Does your practice use technology to reorganize or improve its administrative services? Having the right technology and knowing how to use it to best serve your business and your clients is a very important part of doing business.
Technology:
- Computers provide easy and quick access to client records to prepare for client appointments.
- Internet service provides staff access to information located online.
- Internet service provides client access to information located online while waiting for an appointment.
In-house training:
- Training on all aspects of the software and other office equipment should be mandatory for all office staff.
- Continued training on all updates.
- Having several individuals trained to do all troubleshooting on software.
- Office copy of the software manuals should be available for all to access.
Justification for Having a Technology-Driven Office
There is always a need to justify expenditures in support of all technology for an office. For investment purposes it is wise to show how technology will improve business.
Technology offers:
- Smooth retrieval of client information
- On-demand recording of client information during appointment
- Easy retrieval and maintenance of office records
- Ability to store records
- Ability to quickly order products
- Quick inventory updates, records and replacement
- Ability to link clients to appointments, billing and accounting
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